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Business Resources



The Peterson Business Wing is located on the Main Level of the Greenwich Library. Funds for construction of this wing and its endowment were the generous gift of Clementine Lockwood Peterson, whose bequest funded the Business Library in memory of her husband, J. Whitney Peterson. Business materials and databases are paid for by funds from the Town of Greenwich and the Peterson Foundation.


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Peterson Business Programs

ReferenceUSA Consumer and Lifestyle Data

Ever wonder how marketers and advertisers ‘target’ specific messages to you? Find out how you access the same type of data for your neighborhood or city.
Anyone who is interested in understanding the purchase preferences of a community will find this data both interesting and informative.
Learn how to navigate this section of ReferenceUSA and then apply the data to your needs.

Tuesday, March 3, 2015
3:00 PM
Training Center
Greenwich Library

Robert Clark, LucidPoint, LLC

Introduction to Social Media for Small Business Online Marketing

We'll review the primary social media channels used by small business for their online marketing efforts, and cover the attributes of each one and how to decide if it is right for you....PLUS....we'll tie in some email best practices, too.
This program is Co-Sponsored with the Peterson Business Programs

Thursday, March 5, 2015
6:30 PM
Meeting Room
Greenwich Library

Start, Manage and Grow Your Business using Reference USA

Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission critical information necessary to start, manage and grow a business.
Topics include:
• name Search for Business
• locate hard to find vendors, both locally and nationally
• locate subject manager experts and professional services
• find investors, venture capitalists and angels
• network with other businesses in your area or in your industry
• develop relationships with related business for co-branding opportunities
• understand community demographics
• survey locations for expansion
• conduct competitive analysis
• plan delivery routes and service areas
• source new employees

Monday, March 16, 2015
3:00 PM
Training Center
Greenwich Library

ReferenceUSA Big Data and Mapping

Data Visualization is the next BIG thing in data. Going beyond static lists of information, ReferenceUSA can help you ‘visualize’ data elements on a map.
Great for understanding how locations relate to each other or seeing densities within a specific area, the ReferenceUSA mapping tools give you a new and powerful way to better understand the landscape.
Learn how to build a map to display results and how to manipulate the mapping tools to your advantage.

Tuesday, March 17, 2015
3:00 PM
Training Center
Greenwich Library

Uncovering the Hidden Job Market: Career Search Strategies using Reference USA

Attendees will learn how to use ReferenceUSA as part of their Career Searching Strategy.
Included will be information on the importance of having accurate information for applications and resumes, creating engaging cover letters, assembling a network of references and referrers, finding key persons at a business to act as mentors, building datasets of potential employers based on skill set, work history and preferences as well as how to prepare for interviews and interactions through thorough research
We will also explore the New! Jobs & Internship module which adds a new dimension to job searching.

Wednesday, March 18, 2015
3:00 PM
Training Center
Greenwich Library

Cultivate Your Individual Donor

For most nonprofits, individual donors are their bread and butter when it comes to raising funds. This workshop familiarizes students with the specifics of creation, enhancement and improvement of that essential relationship between nonprofit organizations and their donors. Aspects of the donor/recipient bond will be examined as they relate to different categories of individual donors: your prospects, casual donors, major supporters, board members, and lapsed donors. The full range of donor relations will be explored, with highly practical advice and interactive exercises incorporated to reinforce what is learned.

Wednesday, April 8, 2015
9:00 AM
Meeting Room
Greenwich Library

LinkedIn for Beginners - Part 1

This hands-on workshop explores the bare basics of setting up an account and using the basic functionality and settings. It is for the person who struggles with technology basics and needs step-by-step support.

Monday, April 13, 2015
2:00 PM
Training Center
Greenwich Library

SCORE - Website Content Development

Registration starts at 5:30pm.

Wednesday, April 22, 2015
6:00 PM
Meeting Room
Greenwich Library

Stefanie OConnell

The Broke and Beautiful Life: Small Town Budget Big City Dreams

This program is built for aspiring writers, influencers, and entrepreneurs who wish to establish themselves as experts in their fields of interest. As a professional actress turned personal finance pro, Stefanie has established herself as an expert with no formal training or accreditation. Through her unique perspective, engaging content, and ability to inspire others, Stefanie has an emerged as a leading voice in the personal finance world for artists, freelancers, and millennials. In this talk, Stefanie shares the secrets to her success and gives the audience the tools they need to do the same in their own respective fields of interest. You'll learn how to: Leverage your unique strengths, Establish and cultivate your expertise, Build confidence in yourself and the value you provide, Become known and respected in your field.

Thursday, April 23, 2015
6:30 PM
Meeting Room
Greenwich Library

LinkedIn for Beginners - Part 2

This is a part 2 to the 'Linkedin® for Beginners” Workshop in which we explore this critical professional platform and expand on the basic functionality in detail as well as how to maneuver throughout. To gain the most from this workshop, it is recommended that attendees already have a Linkedin profile set up (though all are welcome, even without a profile). This workshop will be less hands on and more visual guidance in terms of learning.

Monday, April 27, 2015
2:00 PM
Training Center
Greenwich Library

LinkedIn for Entrepreneurs

Linkedin® is a powerful platform and database of contacts, boasting over 250 million members. For entrepreneurs, this database provides HUGE potential to boost your business. This is a presentation for those with a Linkedin® profile already in place and interested in making more traction, presenting the correct professional brand, finding the right contacts and generating more visibility (and more sales).

Monday, May 11, 2015
2:00 PM
Training Center
Greenwich Library

SCORE - Social Media I - Facebook, etc.

Registration starts at 5:30pm.

Wednesday, May 13, 2015
6:00 PM
Meeting Room
Greenwich Library

Putting Your Professional Profile Together

Preference will be given to registrants, walk-ins first come- time permitting. Now that you have created your online presence finish it off with a good head shot by professional photographer. Consider how you want to appear and come prepared to have your picture taken. Up to 3 digital files will be delivered by email to each attendee. There is not charge for this program.

Monday, May 18, 2015
10:00 AM
Meeting Room
Greenwich Library

Putting Your Professional Profile Together

Preference will be given to registrants. Walk-ins first come- time permitting. Now that you have created your online presence finish it off with a good head shot by professional photographer. Consider how you want to appear and come prepared to have your picture taken. Up to 3 digital files will be delivered by email to each attendee. There is not charge for this program.

Monday, May 18, 2015
6:00 PM
Meeting Room
Greenwich Library

SCORE - Social Media II - LinkedIn, etc.

Registration starts at 5:30pm. The program is 6 - 8:30 pm.

Wednesday, June 10, 2015
6:00 PM
Meeting Room
Greenwich Library

Business Marketing Automation for Entrepreneurs

For Entrepreneurs, social media has great potential to build relationships, increase credibility, produce leads and increase sales. Social media also has the potential to completely overwhelm the busy Entrepreneur already wearing multiple hats! If you’re wondering how to better manage your social media platforms to be a part of, how to manage all of them and any additional tricks to making this all easier (and less time consuming), this workshop is for you!

Monday, June 22, 2015
2:00 PM

Greenwich Library

SCORE - Search Engine Optimization

Registration starts at 5:30pm.

Wednesday, July 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 1: Entrepreneur Self-Assessment / Business Plan
Led by successful business start-up entrepreneurs, this workshop presents the risk and rewards of starting a business in today’s competitive marketplace. The traits and character of successful entrepreneurs will be discussed for the purpose of assessing one’s innate and acquired ability to start and manage a successful business. In addition, session will focus on structuring a living and changing Business Plan, which is the heart of any start-up or mature business. Registration starts at 5:30pm.

Tuesday, September 8, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 2: Marketing Strategy
Presentation focuses on the importance of market research and planning to start-up and build a competitive and successful business enterprise. Emphasis will be on sound market positioning of a small business’s products or services within its target market that will enhance profitable sales and success. This session includes special attention to web-based marketing tools including websites, blogs and social media. Registration starts at 5:30pm.

Tuesday, September 15, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 3: Marketing Implementation
How a start-up business is able to execute successful marketing efforts constitutes the core of a presentation that will include interactive attendee worksheets. The successful use of online-based marketing tools including website and social media will be extensively discussed. Registration starts at 5:30pm.

Tuesday, September 22, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 4: Financial Planning and Reporting
With the use of electronic spread sheet software, this presentation walks the participants through the development of a comprehensive Financial Plan that is required to develop a successful start-up business. In addition, the importance of tax and financial reporting of a going business will be presented. The importance of understanding the key financial drivers of the business will be a theme of the session. Registration starts at 5:30pm.

Tuesday, September 29, 2015
6:00 PM
Meeting Room
Greenwich Library

Simple Steps for Starting Your Business

Session 5: Funding Sources / Conversations with Entrepreneurs
Session will initially focus on funding structures required for start-up businesses today, including a presentation from lending sources specializing in start-up and small businesses. The session will conclude with a conversation and Q&A session with SCORE-mentored start-up business entrepreneurs.
Certificate of Completion
Upon attendance at 4 or more sessions, participants will receive a Certificate of Completion.
Registration starts at 5:30pm.

Tuesday, October 6, 2015
6:00 PM
Meeting Room
Greenwich Library

How to secure Funding from Foundation

Foundations are mysterious institutions to those unfamiliar with them. This workshop demystifies the process of securing foundation funding. It provides a thorough grounding in what foundations are all about, including how many there are, who runs them, trends in foundation giving and how to learn more about them. The workshop focuses on what motivates foundations to give and helps participant determine why a funder might or might not support their organization.

Wednesday, October 7, 2015
9:00 AM
Meeting Room
Greenwich Library


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